Alberta media news, events, awards & personalities

CFMG Radio in Edmonton Flips from EZ Rock to Virgin Radio

CFMG Virgin RadioAstral Media flipped Edmonton’s EZ Rock to 104 9 Virgin Radio (104.9 CFMG-FM) in February 2011, the format changed from soft rock, easy listening to adult contemporary hits with a focus on adult top 40 rhythmic and dance tracks, similar to other Edmonton stations Roger’s The Bounce (91.7 CHBN-FM) and Yerxa’s Hot 107 (107.1 CJNW-FM).

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Virgin Radio Now On Alberta Airwaves

CIBK  Virgin Radio 98.5

CIBK > Virgin Radio 98.5

Virgin Radio now owned by Montreal based Astral Media arrived in Alberta in June 2010 with the flip of CIBK in Calgary from Vibe 98.5 to Virgin Radio, a brand owned by British entrepreneur Richard Branson. In February 2011, CFMG in Edmonton followed suit when Astral flipped the station from EZ Rock to 104.9 Virgin Radio.  Astral also operates Virgin Radio stations in Toronto, Montreal and Vancouver. Stations carrying the Virgin Radio brand typically play rock or contemporary hit radio (CHR) with a lean towards rhythmic and dance tracks and operate independently with some shared programming under licences purchased from one of the 400 companies owned by Branson.

The Virgin Radio stations in Alberta describe their listeners as active, fashionable and early adopters of the latest trends and they describe their stations as ‘Fun and Sexy’.

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Marilyn Jones, Edmonton, Alberta ABOUT ME
I am Marilyn Jones, a news junkie with a penchant for publishing, politics, communications, gardening, hiking, reading, the arts and training nonprofit organizations in media relations and social media communications in Alberta (BA in English with Honours, U of A; Master of Publishing, SFU)

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