On May 20, 2011, Rawlco completed the flip of two of their three stations in Calgary and Edmonton to the Up! brand. CHUP formerly known as CIGY | Calgary FM (and after that Now 97.7 FM and after that 97.7 Mix FM) is now rebranded Up! 97.7 FM and has switched its format to an adult hits. Its sister station in Edmonton, CIUP otherwise known as Up! 99.3 FM (and formerly CHMC known for its jazz format as Magic 99) rebranded to Up! 99.3 FM and replaced the jazz with an adult contemporary format in October 2010.
The Canadian Radio-television and Telecommunications Commission (CRTC) today adopted definitions of new Canadian artists that were proposed by key music industry groups. In addition, the CRTC made public two studies on the airplay given to new Canadian artists, which indicate that no new regulations are required at this time since these artists are receiving adequate airtime.
The Canadian radio industry is actively supporting new emerging artists, who promise to contribute to a vibrant music industry in the coming years,” said Konrad von Finckenstein, Q.C., Chairman of the CRTC. “Many Canadian artists are also taking advantage of online platforms and social media to promote and distribute their music. Given these opportunities, there is no need to impose specific requirements.
Although radio stations tend to favour hits by established artists, they are also featuring new artists on their playlists. For example, their music accounted for 3 out of every 5 Canadian songs played by contemporary hit radio stations in English-language markets and 1 out of every 4 Canadian songs played by their counterparts in French-language markets.
You wouldn’t have cared about Richard Stursberg if he’d been in charge of a sheet metal factory. If he’d been known to be mean to people who make muffins. But he was the vice-president of English Services at cbc. He was the guiding force of, as he described it himself, “the largest and most influential cultural organization in the country.” He was the pilot of the last flying fortress of Canadianism. And plenty of alert and reasonable people were pretty sure he was steering it straight toward the edge of a cliff. See the rest of the article published in The Walrus Magazine, November 2010.
CIBK > Virgin Radio 98.5
Virgin Radio now owned by Montreal based Astral Media arrived in Alberta in June 2010 with the flip of CIBK in Calgary from Vibe 98.5 to Virgin Radio, a brand owned by British entrepreneur Richard Branson. In February 2011, CFMG in Edmonton followed suit when Astral flipped the station from EZ Rock to 104.9 Virgin Radio. Astral also operates Virgin Radio stations in Toronto, Montreal and Vancouver. Stations carrying the Virgin Radio brand typically play rock or contemporary hit radio (CHR) with a lean towards rhythmic and dance tracks and operate independently with some shared programming under licences purchased from one of the 400 companies owned by Branson.
The Virgin Radio stations in Alberta describe their listeners as active, fashionable and early adopters of the latest trends and they describe their stations as ‘Fun and Sexy’.