You wouldn’t have cared about Richard Stursberg if he’d been in charge of a sheet metal factory. If he’d been known to be mean to people who make muffins. But he was the vice-president of English Services at cbc. He was the guiding force of, as he described it himself, “the largest and most influential cultural organization in the country.” He was the pilot of the last flying fortress of Canadianism. And plenty of alert and reasonable people were pretty sure he was steering it straight toward the edge of a cliff. See the rest of the article published in The Walrus Magazine, November 2010.
CIBK > Virgin Radio 98.5
Virgin Radio now owned by Montreal based Astral Media arrived in Alberta in June 2010 with the flip of CIBK in Calgary from Vibe 98.5 to Virgin Radio, a brand owned by British entrepreneur Richard Branson. In February 2011, CFMG in Edmonton followed suit when Astral flipped the station from EZ Rock to 104.9 Virgin Radio. Astral also operates Virgin Radio stations in Toronto, Montreal and Vancouver. Stations carrying the Virgin Radio brand typically play rock or contemporary hit radio (CHR) with a lean towards rhythmic and dance tracks and operate independently with some shared programming under licences purchased from one of the 400 companies owned by Branson.
The Virgin Radio stations in Alberta describe their listeners as active, fashionable and early adopters of the latest trends and they describe their stations as ‘Fun and Sexy’.