Walter Schwabe the producer of FusedLogic TV with a studio in Sherwood Park describes social tv like this: “If you still watch television like I do, you’ve most likely noticed lately that many of your favourite channels are integrating more Twitter and Facebook references in their bottom thirds. The “bottom-third” is that title that pops up at the bottom of the screen with the name of the person talking on camera at that moment for instance. What CNN is doing now is creating hashtags that correspond with the show that’s airing at that moment. #CNNdebate for example. The goal is to make a connection, a shared experience online around the show content.