If you’re a creative writer with an eye to publication, you need a website. If you’re a business owner, with products and services to sell, you need a website. If you’re the communications department for your nonprofit organization, you need a website. But why? Where do you start? And more importantly how much time and money will it take to build or rebuild your own website? To be present on the web is to be archived on the web where your content is searchable, accessible, shareable and more durable than any article or ad in newspapers, magazines or on television or radio. If you, your company or your organization aren’t discovered online, you don’t exist. If you’re already online and your website hasn’t been updated in the last couple of years, it won’t be ranked highly by the search engines and you don’t exist. In the new rules of marketing and personal branding, if you don’t have your own website or blog, you don’t exist.