Alberta media news, events, awards & personalities

Blogging for NonProfits Workshop | Edmonton: August 20, 2014 | Calgary: August 27, 2014

Blog Your News WorkshopBlogging has been part of the media landscape for well over a decade. From personal journals to big corporate marketing, the medium has matured to become a central role in communications. The power of blogging has been especially recognized by nonprofit organizations. Done well, blogging can bring a myriad of benefits to a nonprofit organization of any size. Central to the success of any blog is a thorough understanding of the technology, the various  extensions available and, of course, an editorial plan.

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eMail Newsletters for NonProfits Workshop | Edmonton: August 8, 2014 | Calgary: August 13, 2014

email newslettersDespite the popularity of social media, email newsletters remain the most powerful, least expensive and most important marketing tool for nonprofit organizations. They are a cost-effective way get the word out and attract the resources needed to promote your mission, products or ideas. An enewsletter is easier, cheaper and faster to produce than a printed newsletter. And, you can incorporate two way dialogue so your readers can communicate with you! They might even send you money!

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Alberta Magazine Publishers Association PD Sessions with Tom Gierasimczuk | February 6 & 7, 2013

Alberta Magazine Publishers AssociationRegistration is now open for the Alberta Magazine Publishers Association’s upcoming events with Tom Gierasimczuk, director of audience development at Vancouver-based Canada Wide Media and editor-in-chief of BCBusiness magazine. Prior to that he was editorial director at Rogers Media-owned Marketing magazine in Toronto and at Calgary-based RedPoint Media Group, where he was named Editor of the Year in 2010 by the Alberta Magazine Publishers Association. He sits on the leadership board of the Canadian Marketing Association and consults for the U.S.-based Content Marketing Institute.

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eNewsletters + Social Media Marketing for NonProfit Organizations Workshop — a Review and a Preview of What’s to Come

eMail-Social-Media-Marketing for NonProfitsOn July 19, 2012, I gave a workshop to 28 nonprofit organizations on the topic of eNewsletters + Social Media Marketing that was sponsored and hosted by the Edmonton Chamber of Voluntary Organizations. Attendees included the Alberta Women Enterpreneurs Association, the City of Edmonton, St John Ambulance, the Edmonton Folk Music Festival, Fun Team Alberta, the Health Sciences Association of Alberta, the Edmonton Christmas Bureau, the Alberta Education Foundation, Alberta Trail Net, Concrete Theatre and others. It was rewarding to see the participants so interested and actively engaged with the topic. Not only was the range of organizations diverse, the range of experience the participants had with social media was equally diverse. Some participants were already social media mavens, others were just starting to explore the possibilities. I felt so rewarded with the participants’ rapt attention and the overwhelmingly positive feedback from the workshop evaluations, I decided to share the presentation.

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Marilyn Jones, Edmonton, Alberta ABOUT ME
I am Marilyn Jones, a news junkie with a penchant for publishing, politics, communications, gardening, hiking, reading, the arts and training nonprofit organizations in media relations and social media communications in Alberta (BA in English with Honours, U of A; Master of Publishing, SFU)