CTV Wakes Up Marketing Efforts for CTV MORNING LIVE
Toronto, ON (November 9, 2011) – CTV revealed details today of a comprehensive marketing campaign to generate awareness for its newly launched local morning programs, CTV MORNING LIVE. The creative copy and messaging centers on the tag line “It’s everything you need,” enforcing CTV MORNING LIVE’s mission to provide viewers with the key information they need to start their busy day: local news, weather and traffic in a friendly and fast-paced format. CTV Winnipeg was the first of six local CTV stations to launch its morning show in early October, followed by CTV stations in Regina, Saskatoon, Calgary, and Edmonton. Vancouver is the final market to launch CTV MORNING LIVE when its new morning program premieres next Monday, Nov.14. Read more 
CTV Edmonton Bestows Citizen of the Year Awards on Two Edmontonians
In its inaugural year, the judging committee for the 2011 CTV Citizen Of The Year Award has chosen two recipients: Mr. Issa Kamara: Founder/Executive Director of the Sinkunia Community Development Organization (SCDO) and Mr. Amson Saintime: Co-Founder/Executive Director of the ArbreDeVie Fine-Arts World Fellowship. The CTV Citizen Of The Year Award was created by CTV Edmonton in partnership with the Edmonton Heritage Festival Association to recognize those who have contributed to the promotion, awareness, understanding and appreciation for cultural diversity. Read more
CTV Edmonton Walk About | May 5 | Edmonton
Go behind the scenes of CTV Edmonton. Tour the station and have an opportunity to view first hand how a television show gets on the air. Meet local celebrities. The tour will include an opportunity to observe a portion of the live Noon Show.
Host: Maggie Thomas
Meeting place: 18520 – Stony Plain Road
Shuttle bus: Departs at 11:00 am from MacEwan University at 107 Street and 105 Avenue.
Tour: Runs from 11:45am to 2:00pm and includes lunch.
Cost: $24 plus gst.
Sponsored by the Minerva Seniors Studies Institute. See more and register.
Bell Completes Acquisition of CTV and Launches Bell Media
BCE Inc. today announced that it has completed its $3.2-billion acquisition of CTV and launched Bell Media, a new business unit encompassing all CTV and other Bell content assets. “Our acquisition of Canada’s No. 1 media company leverages our strategic investments in broadband networks and services and enables our promise to deliver the content Canadians want most across every screen — smartphone, tablet, computer and TV,” George Cope, president and chief executive at Bell Canada and BCE. Read more
Steve Hogel to Speak at Emerging Business Leaders Meeting in Edmonton on March 21
Steve Hogel, former Director of News and Public Affairs for CTV Edmonton, and now VP Public Affairs and Communications for the Katz Group in Edmonton, will be the guest speaker at the next Emerging Business Leaders meeting on March 21 in Edmonton at the Access Lounge at 8223 104 Street starting at 8:00pm.
See more http://bit.ly/g2NUfp
CTV BC Launches Local Newscast Exclusively for Smartphones
The launch of a dedicated three-minute local newscast produced specifically for mobile smartphones is a first for a regional outlet such as CTV BC. Hosted by anchor Coleen Christie, CTV NEWS DIGITAL EDITION is a demonstration of an evolving mobile strategy at CTV British Columbia News, one that can be easily customized and rolled out across the network’s many properties. Read more
Marilyn
Jones is a corporate and social media advocate for individuals, small businesses
and nonprofit organizations in Alberta. She lives in Edmonton, Alberta,
Canada and is the proprietor of RiverCity Productions. You can contact her
by phone at 780-695-5675 or by email at marilyn@mediamag.ca.