CFMG Radio in Edmonton Flips from EZ Rock to Virgin Radio
Astral Media flipped Edmonton’s EZ Rock to 104 9 Virgin Radio (104.9 CFMG-FM) in February 2011, the format changed from soft rock, easy listening to adult contemporary hits with a focus on adult top 40 rhythmic and dance tracks, similar to other Edmonton stations Roger’s The Bounce (91.7 CHBN-FM) and Yerxa’s Hot 107 (107.1 CJNW-FM). Read more 
Virgin Radio Now On Alberta Airwaves
CIBK > Virgin Radio 98.5
Virgin Radio now owned by Montreal based Astral Media arrived in Alberta in June 2010 with the flip of CIBK in Calgary from Vibe 98.5 to Virgin Radio, a brand owned by British entrepreneur Richard Branson. In February 2011, CFMG in Edmonton followed suit when Astral flipped the station from EZ Rock to 104.9 Virgin Radio. Astral also operates Virgin Radio stations in Toronto, Montreal and Vancouver. Stations carrying the Virgin Radio brand typically play rock or contemporary hit radio (CHR) with a lean towards rhythmic and dance tracks and operate independently with some shared programming under licences purchased from one of the 400 companies owned by Branson.
The Virgin Radio stations in Alberta describe their listeners as active, fashionable and early adopters of the latest trends and they describe their stations as ‘Fun and Sexy’.
Marilyn
Jones is a corporate and social media advocate for individuals, small businesses
and nonprofit organizations in Alberta. She lives in Edmonton, Alberta,
Canada and is the proprietor of RiverCity Productions. You can contact her
by phone at 780-695-5675 or by email at marilyn@mediamag.ca.