Stollery Children’s Hospital in Edmonton Launches New Magazine for their Heroes

In April 2011, the Stollery Children’s Hospital in Edmonton launched a new magazine called Hero in order to acknowledge the heroes within and those that support the hospital. They produce 40,000 copies four times a year which they send to donors. The remaining 10,000 copies are racked throughout the city and placed in doctor’s offices. According to Jan Archbold, the Vice President of Marketing & Communications for the Stollery, and a colleague of mine many years ago, the magazine came about as a result of research they conducted. Their survey showed that donors wanted to know more about the people who work at the hospital, the patients, new technology, and about the many things that make the Stollery a centre of excellence.  “When we went through the process of ‘narrowing down’ what stories to include in the magazine we realized the significant impact donors have on the quality of care and of the lives of the kids in the Stollery.” Read more