Magazine Spotlight: Social Media Monthly, a Fine Production

Social Media Monthly is not an Alberta magazine, normally the topic of this category, but is nevertheless a most interesting magazine — at least to me –  in that it is a print magazine promoting social media and online technologies. According to its website the magazine was conceived at the 2011 South by Southwest Interactive Conference in Austin Texas and was launched 53 days later on May 20, 2011 at BlogWorld 2011 in New York. Three weeks later it secured national distribution in the US through Barnes and Noble. The magazine was honoured as one of the top magazine launches of 2011 by MIN, an organization that reports on the publishing industry. Published by Robert Fine, the founder of Cool Blue Companies and author of The Big Book of Social Media Case Studies, Stories and Perspectives, the magazine seems to have hit a sweet spot, at least with companies offering web based social media services and social media conferences across the US. The magazine is now sold in 19 countries and 15% of the subscribers are from outside the US. Not bad for the first year in the life of a print magazine in a digital world. Read more