NumerisOn March 9, 2016, Numeris (formerly Bureau of Broadcast Measurement or BBM) released their ratings for radio stations in Calgary and Edmonton for the reporting period November 30, 2015 to February 28, 2016. The top ranked radio station in Calgary continues to be CKRY branded Country 105 and the top ranked radio station in Edmonton continues to be CKNO branded 102.3 NOW!

Here’s a brief analysis by David Bray, Media Director for Bray & Partners of Toronto:

Edmonton: 102.3 NOW! Radio rules the roost for A12+ posting an 11.6% share of hours tuned (down from 10.7%). NOW! Radio takes top spot for women 25 to 54, delivering a 17.9% share (down from 19.2%). NOW also tops the list for men 25 to 54 with a 13.7% share (up from 11.3%). For men 18 to 34, K97 posted a 12.1%. For women 18 to 34 NOW! delivered a 20.7% share (down from 19.1%).

PPM-Edmonton

Calgary: Country 105 leads the way for A12+ with a 9.9% (down from 10.1%). KISS 95.9 is popular with the ladies, taking #1 spot for women 25 to 54, delivering an 11.7% share (up from 8.9%), followed by Country 105 at 11.5% (up from 11.3%). For men 25 to 54, Q107 is #1 with a 10.2% share (flat with last book). Country 105 takes top spot for men 18 to 34, delivering a 13.2% share (down from 15.6%). Virgin is #1 for women 18-34, posting a 13.5% share (down from 16.8%).

PPM-Calgary

See more about Numeris at: http://en.numeris.ca.