AMPA ConferenceThe Alberta Magazine Publisher Association’s 20th anniversary magazine conference – the largest magazine media event in Western Canada – will be held at the Hyatt Regency in Calgary March 3 and 4, 2016. Hear industry experts from across North America share their insight, experience and expertise on the topics that matter most in the magazine publishing industry. The Conference is held in conjunction with the 2016 Alberta Magazine Awards where the winners will be announced at the Gala on March 3. 

Here’s a a sneak peek at the workshops and speakers’ lineup:

Gary Ross is an award-winning writer and editor whose work has been featured in publications likeToronto Life, Maclean’s, and the Globe and Mail among others. From 2006 to 2012 he was editorial director of Transcontinental Media West and editor-in-chief of Vancouver magazine. More recently he’s been an editor-at-large for The Walrus and helped launch Modern Farmer. Ross will lead a workshop on Thursday, March 3 on “the Ross Rules: 10 Ways to Become a Better Writer.” Using memorable lessons and specific examples, Ross offers invaluable guidance to help you communicate more effectively.

Gwendolyn Richards, a Calgary food writer and photographer, and John Halliday, creative director at Venture Communications offer an afternoon workshop on how to get noticed on Instagram, and use the platform to your advantage. Learn about photo composition and how to gain followers and likes organically.

Jeremy Keehn, digital editor at the The New Yorker, has worked on the editorial staffs of Harper’s Magazine and The Walrus. His is a National Magazine Award winner and his publication credits include the Globe and Mail, Slate, and The Awl. In a keynote presentation Keehn will draw on his experience to discuss how magazines whose identities are deeply enmeshed with print are trying, and succeeding, at adapting to the Internet.

Ryan Dohrn is the founder of media sales training firm Brain Swell Media and the creator of the 360 Ad Sales System taught to over 3,000 ad sales reps in seven countries. His résumé includes leadership roles at PennWell Publishing, Morris Publishing, Disney/ABC TV, Sinclair Broadcasting and The NY Times Company. Dohrn will present 10 digital revenue ideas publishers can use immediately. From paid content to website topic centers, to selling videos, you will walk away with revenue ideas that have proven results.

Matthew McKinnon is an editor, writer, and designer based in Toronto. From 2009 to 2015, he was online editor of The Walrus. Midway through his tenure, Matthew planned, designed, and launched He is the winner of six gold National Magazine Awards. McKinnon will present a session that explores how to build a digital editorial strategy. From recorded podcasts to live-streaming video, special projects, and social media campaigns, there are more ways than text to get your word out.

Maryam Sanati is editorial director of special projects at St. Joseph Media in Toronto. Sanati leads a diverse range of journalistic and audience engagement strategies, chiefly special interest publications for Toronto Life; custom publications for Toronto Pearson Airport and Birks. She is also the former editor-in-chief of Chatelaine magazine, where she oversaw the magazine’s redesign. In this session on storytelling for custom publishers, Sanati will take you through several case studies in custom publishing, deconstructing what separates success from failure in the brand-storytelling universe.

Tracy Ma is the deputy creative director of Bloomberg Businessweek where she oversees the weekly production of the magazine. Her work has been recognized by the Type Directors Club, the Society of Print Designers, D&AD, Print magazine’s “20 under 30” and Complex magazine’s “25 Young Designers to Watch”. Ma will conduct a session on lessons she’s learned so far, while highlighting the workflow of the design team at Bloomberg.

Tricia Benn, NorthStar’s Managing Director, USA, brings over 20 years experience developing strong brands, utilizing diversified market research strategies to establish and build profitable businesses. Benn will present some practical tips and case studies for conducting research on a shoestring budget. She’ll explore how to collect insights from your audience and then help you understand how to turn these into actionable activities.

Michelle Kelly was named editor-in-chief of Cottage Life in July 2015. She is the recipient of several National Magazine Awards and Editors’ Choice Awards from the Canadian Society of Magazine Editors. Kelly will look at how the editorial team of Cottage Life magazine incorporates videos—with and without outside help—to enhance the reading experience and expand audience reach, and how you can do the same.

See more and register for the conference at:

See more about the finalists 2016 Alberta Magazine Awards at: