Blogging for NonProfitsLearn to create a blog for your nonprofit organization and easily post your news, notices and special event announcements to Facebook, Twitter and other social media networks with very little extra time or effort. Blogging has been part of the media landscape for over a decade. From personal journals to big corporate marketing, the medium has matured to become a central role in communications. The power of blogging has been especially recognized by nonprofit organizations. Done well, blogging can serve as a hub for online communications.

A blog can dramatically amplify communication effectiveness while at the same time, reduce time and effort. With a little bit of knowledge and some careful planning, a blog can bestow a myriad of benefits upon a nonprofit organization of any size.

You’ll learn to:

  • Identify and understand your target audience
  • Review 25 basic blogging styles
  • Develop a blog editorial content plan
  • Generate ideas for blog posts and other social media content
  • Create and curate strategically targeted content aligned with your mission and marketing objectives
  • Assess the pros and cons of hosted and self-hosted WordPress options
  • Choose, explore and modify beautifully designed themes
  • Find and explore and assess plug-ins to expand the possibilities
  • Create custom menus and include widgets and sidebars
  • Use text, photos and videos to tell your stories
  • Set up Administrator, Editor, Author, Contributor, and Subscriber roles
  • Craft keyword tags and categories strategically
  • Create and curate strategically targeted content aligned with your mission and marketing objectives
  • Optimize your content for Google and other social networks
  • Share your news to Facebook, Twitter, and other social networks
  • Use Google Analytics and RSS feeds to track readership response
  • Share and practice ways to bring new energy to your writing
  • Manage the editorial process with free web-based tools
  • Promote your blog to attract supporters and develop a loyal following
    and much more…

in St. Albert: 

Event Date: February 24, 2016 1:o0 PM
Event End Date: February 24, 2016 4:o0 PM=
Capacity: 8
Cut off date: February 23, 2016 3:00 PM
Regular rate: $245.00 | Early bird rate: $195 until February 26, 2016
Location St. Albert United Church
See more & register at: http://mediatraininginalberta.ca

in Calgary:

Event Date: March 02, 2016 1:30 PM
Event End Date: March 02, 2016 4:30 PM=
Capacity: 8
Cut off date March 01, 2016 3:00 PM
Regular rate: $245.00 | Early bird rate: $195 until February 26, 2016
Location St. Albert United Church
See more & register at: http://mediatraininginalberta.ca