Media Publicity WorkshopLearn to develop an annual media publicity plan to strategically communicate your messages to the media at the right time in the right way while persuading them to advocate for your cause. Good publicity is essential to the success of any organization and is especially crucial for nonprofits. Publicity can generate the kind of media exposure that leads to donations, grants, volunteers and the best board members imaginable. It can mean the difference between an organization that thrives and one that barely survives.

Good publicity grows from a well-thought out and well executed media plan that takes into account your organization’s mission and goals and helps achieve them by communicating the right kind of information through the right media using the right tools at the right time. You’ll leave the workshop with an annual media publicity plan and a toolbox of new and traditional tools that will help you effectively communicate your organization’s messages to the media throughout the coming year with less effort than you imagine.

You’ll learn to:

  • Differentiate between earned, owned, shared, and paid media
  • Understand media relations and its role in public relations
  • Explore new channels and choices
  • Combine trusted research with new media
  • Develop audience profiles and personas
  • Position yourself and your organization as an expert source
  • Understand communications channels and audience engagement
  • Include visual storytelling: videos, infographics, images, and more into your media communications
  • Incorporate best practices for crafting social media posts to catch journalist’s attention
  • Match operational objectives to media relations outcomes
  • Create an annual media publicity plan that also takes advantage of unexpected opportunities
  • Report results to management, the board and other stakeholders
  • Build your relationship with the media in your community
  • and much more…

in St. Albert:
Event Date: January 27, 2016 1:00 PM
Event End: Date January 27, 2016 4:00 PM
Capacity: 8
Cut off date: January 26, 2016 3:00 PM
Regular Price: $245.00
Location: St. Albert United Church
See more about the St. Albert Workshop and register at:

in Calgary:
Event Date: February 3, 2016 1:30 PM
Event End: Date February 3, 2016 4:30 PM
Capacity: 8
Cut off date: February 2, 2016 3:00 PM
Regular Price: $245.00
Location: Central United Church
See more about the Calgary workshop at: