The Rat Creek Press is published by an Edmonton-based nonprofit organization governed by a board of directors and managed by a strong editorial team led by publisher Karen Mykietka and editor Talea Medynski. The 16 page newspaper is crammed full of well-written and illustrated articles about local community news, events, and issues. It’s distributed monthly to 13,000 homes and businesses in the Alberta Avenue area made up from the neighbourhoods of Delton, Eastwood, Elmwood Park, Parkdale, Spruce Avenue and Westwood, an area known for its diverse and rich history, ethnic shops and restaurants, and numerous festivals, not unlike the Kensington area, Calgary’s urban village.
The newspaper’s “About Us” page on their website reminds us that “Nonprofits are entities that engage and inspire individuals and communities for public benefit and must conduct their activities with transparency, integrity and accountability.”
Like other nonprofit organizations the publishers are on a mission which they state is:
To support the growth of a strong, vibrant, well-connected community, to connect residents with what is happening in the community, provide a forum where information can be exchanged and to help individuals learn new skills, acquire experience and develop leadership.
Their “About Us” page also states that “newspapers are a vital source of information and whether they are a private business enterprise or a nonprofit, they have a responsibility to the community they serve as well as a responsibility to uphold the principles of journalism.”
They hold up their newspaper as a shining example of Community Journalism, a particular sub-set of journalism defined in this Wikipedia excerpt quoted on their website:
Community journalism is locally oriented, professional news coverage that typically focuses on city neighborhoods…If it covers wider topics, community journalism concentrates on the effect they have on local readers. Community newspapers… tend to cover subjects larger news media do not…local coverage often plays a vital role in building and maintaining neighborhoods. A community newspaper follows journalistic principles.
The Rat Creek Press welcomes contributors and hands out freelance assignments as well as building upon ideas suggested by contributors. They attract some of Edmonton’s most well known writers, especially those living in the area. The editorial team welcomes letters that are no longer than 250 words and include the full name, location and contact information of the author. They also invite Op-Ed columns of 400-600 words that observe formal rules of spelling and grammar.
Send submissions to the Rat Creek Press Editor via email firstname.lastname@example.org, or 9210 – 118 Avenue, Edmonton, AB T5G 0N2.
If you’re interested in getting your news out to the Alberta Avenue community, pitch them a story idea of interest to the Alberta Avenue community, or buy some advertising. You’ll find your pitches welcome and their advertising rates affordable.