Twelve musical acts, including five from the Edmonton area and six from the Calgary area, will compete for more than $225,000 in a talent contest sponsored by Calgary’s newest radio station, The Peak 95.3 FM, a Jim Pattison station. The Peak Performance Project awards $100,953 to a grand prize winner, $75,000 to second place, and $50,000 to third. The PEAK Performance Project is a seven-year, $4.9 million contest open to all musicians in Alberta.
The program is run by Calgary’s 95.3 The PEAK and Alberta Music with the goal of developing Alberta based emerging artists and preparing them to take on the world. The project, which was originally created in Vancouver by 102.7 The PEAK and Music BC, has been tremendously successful, helping to launch the careers of many successful BC bands.
Every year, twelve finalists from Alberta will receive an intensive, one week, training program in the music business, live performance, songwriting, marketing and promotion. Artists will benefit from mentorships from some of the music industry’s top professionals and performers. Each of the finalists receives a base camp award of $5000 to spend towards career development! All of these artists will have the chance to perform live in Calgary as part of the PEAK Performance Project Concert Series.
Soul-pop songstress Nuela Charles, hip-hop artist Mitchmatic, folk-rockers Scenic Route To Alaska, dance-rockers The Wet Secrets and Sherwood Park folk duo The Royal Foundry will take part in the first Alberta Peak Performance Project.
They’ll be competing against Brooks’ Lauren Mann and the Fairly Odd Folk and six acts from Calgary — including indie-rockers Port Juvee and folk-rockers SAVK— for what is one of the richest contests in Canadian music.
PEAK Performance Project Boot Camp
The PEAK PP Boot Camp takes place in late August/early September at RockRidge Canyon in Princeton, BC. All participating artists, including all individual members of each band, attend the entire PEAK PP Boot Camp. Attendance and completion of the Boot Camp course is essential to moving to the PEAK Performance stage of the program, however the boot camp will not be a part of the artists’ overall assessment.
The Boot Camp will work on the principal that the new music business requires a DIY philosophy. Course content may include such subjects as live stage and individual performance, songwriting, marketing and promotion, media training, music law and business, music industry revenues, touring, radio tracking and online and social media issues. Course materials and workshops are delivered by a “Who’s Who” of Canada’s top music industry professionals, including Brent Bain (FACTOR), Terry O’Brien (SOCAN), Alan Cross (Journalist/Radio), Nick Blasko (Manager, Tegan & Sara), and Ryan Guldemond (Producer/Musician, Mother Mother).
PEAK Performances at a Local Calgary Venue
Commencing in September 2014, the Artists who have successfully completed the Boot Camp will participate in a series of showcases for the purpose of determining the top 5 PEAK PP artists. The showcases slots will be announced in August 2014 and the artists shall have the opportunity to use what they learned at the Boot Camp to promote their shows and enhance their careers. A panel of industry professionals will score each live performance, which will then form a part of the artists’ overall assessment.
Public Online Voting
The public will be engaged to vote for their favorite artist over a defined period. The voting will be tallied and then each artist will be assessed points based on their percentage of overall votes cast. These results will form a part of the artists’ overall assessment.
PEAK Performance Project Challenges and Final Report
Throughout the project, the top 12 artists will be issued a series of challenges aimed to strengthen their career and fill in any potential gaps. The artists will complete a final report that summarizes the results of these challenges, along with their overall accomplishments during the period, that the committee will review and critique to form a part of their overall assessment. These reports will be due in late October.
The PEAK Summit
The Top 3 artists will be announced on air at the PEAK FM (or other location to be determined by the PEAK FM) in early November. The fourth and fifth place artists will be announced at that time; however the order of the Top 3 artists will be announced at the Summit Awards night.
The Summit Awards night shall be held in late November in Calgary, AB at a venue to be announced. The Top 3 artists will showcase at the event, however the order of the Top 3 will have been determined before the final showcase.
See more about the Alberta artists selected for the competition and more about the Peak Performance Project at: http://ab.peakperformanceproject.com/