At a media conference in Edmonton today, the Edmonton Oilers, Rexall Sports Corporation and Rogers Communications announced Rogers’ purchase of naming rights for the future home of the Edmonton Oilers. The new arena, set to open in 2016, will be called Rogers Place. This announcement follows on the heels of other significant announcements Rogers made this year.
On October 1 2013, Rogers announced a commitment to spend $700 million in Alberta on upgrading and expansion of its wireless network along with an exclusive broadcasting arrangement with the Edmonton Oilers, an agreement that extends the 13-year telecommunications sponsorship deal the two parties. Rogers already sponsors the team’s television broadcasts, website and mobile app.
The deal to become the Oilers’ official telecommunications provider and a presenting sponsor of Oilers TV runs for 13 years, while the infrastructure spending will occur over a four-year term, said John Boynton, executive vice-president and chief marketing officer.
It’s a 40 per cent expansion of the network. This is pretty serious for us,” said Boynton, who added that 99.6 per cent of Alberta residents will be served by the expanded network. “This is the Rogers high speed network. It’s not just (another choice of provider), it’s a complete, massive rollout of a faster network.
The infrastructure spending includes 46 new retail stores, 25 per cent of them in urban areas, an unspecified number of new cell towers, and the previously announced $155 million purchase of Pivot Data Centres, which provides data storage facilities for Rogers.
Shortly thereafter, on November 26, 2013, Rogers announced they had reached a 12-year, $5.232 billion agreement with the NHL giving Rogers rights to nationally broadcast all games in Canada. The deal starts with the 2014-2015 season and runs through to the end of the 2025-2026 season.
According to John Boynton, executive vice president and chief marketing officer with Rogers Communications, today’s Rogers Place announcement,
builds on our long-term commitment to the Edmonton Oilers, its hockey fans and our investment in Alberta. Rogers Place will be one of the most technologically enabled stadiums in North America.”
Rogers has been increasing its footprint in Alberta over the last decade. In addition to naming rights and all that ensues as a result, they now operate 14 radio stations and four television stations.
Rogers Radio Stations in Alberta
Rogers is Canada’s third largest radio broadcaster, behind Bell Media and Newcap Broadcasting. They operate 54 Canadian radio stations, including 14 in Alberta.
Rogers Television Stations in Alberta
Rogers operate Omni Television, a chain of five multicultural television stations (two in Ontario, two in Alberta, and one in British Columbia) and City which operates 7 stations in Toronto, Winnipeg, Calgary, Edmonton, Vancouver, Montreal and Saskatchewan (cable-only) and three privately owned affiliates in Prince George, Kamloops, and Medicine Hat. In terms of speciality cable channels, it operates Sportsnet, a sports television service licensed to provide regional sports programming across Canada, The Shopping Channel, Canada’s only nationally televised shopping service, The Biography Channel Canada, and a majority and managing interest in G4 Canada, a technology themed digital channel
|City TV, Calgary & Edmonton||OMNI TV, Edmonton & Calgary|
Rogers also is a partner in TVtropolis, Viewers Choice and Outdoor Life Network. On August 25, 2012, Rogers Media acquired Score Media’s broadcast business (including The Score Television Network) for $167 million, including a 10% stake in its digital business.
Rogers Media is the largest publisher in Canada with more than 70 consumer magazines and trade and professional publications, digital properties and directories in Canada, including Maclean’s, Canada’s weekly newsmagazine; its French-language equivalent, L’actualité; Chatelaine; Flare; and a variety of other magazines and their companion web sites. The publishing arm was once part of the Maclean Hunter Publishing empire. On September 26, 2013 they launched Next Issue, referred to as “Netflix for magazine lovers”. More than 100 magazines will be available to monthly subscribers through the app, a modified version of tablet software that has been available to U.S. subscribers for about 18 months.
Rogers Sports Properties
In addition to specialty channels Outdoor Life Network and Sportsnet, Rogers owns baseball’s Toronto Blue Jays and with rival Bell is part owner of Maple Leaf Sports and Entertainment, which counts the NHL’s Toronto Maple Leafs, NBA’s Toronto Raptors and MLS’s Toronto FC among its properties. It also owns the Rogers Centre in Toronto where The Blue Jays and CFL’s Toronto Argonauts play and the naming rights to the home of NHL’s Vancouver Canucks at Rogers Arena.
Rogers by the numbers:
- Rogers Cable, a subsidiary of Rogers Communications Inc., is Canada’s largest cable television service provider with about 2.25 million television customers, and over 930,000 Internet subscribers, primarily in Southern & Eastern Ontario, New Brunswick and Newfoundland and Labrador.
- Rogers Wireless, another subsidiary, is Canada’s largest voice and data communications services provider.
- Rogers Media, another subsidiary, is Canada’s largest publisher of trade and consumer magazines.
These announcements follow a decade long growth strategy that has seen Rogers invest $1 billion in network enhancements and expansions across Alberta. Now Rogers has a place in Alberta to call home.