Owned by Rawlco Radio, CKNO/ Now! Radio launched in February 2010 as an adult top 40 format and has since evolved to a hot adult contemporary format. Its main competitors are contemporary hit radio stations CFMG-FM (104.9 Virgin Radio) and CHBN-FM (91.7 The Bounce). Rival hot adult contemporary station competitor is CKNG-FM (92.5 Fresh FM), and adult contemporary competitor is CKEA-FM (Lite 95.7). However, Rawlco calls CKNO-FM as a “hits for adults” station. Since March 2011, the station was added at the Mediabase hot adult contemporary panel, with Nielsen BDS following suit most recently. According to Wikipedia, it plays more classic hits over any other hot adult contemporary radio station in Canada. CKNO-FM also plays a hint of alternative rock and classic rock songs not played by any other adult contemporary or adult top 40 station.
Now Radio has consistently ranked amongst the top radio stations in Edmonton recently, both FM and AM. The Spring 2013 PPM ratings have Now! Radio as the number one station in the city beating out CHED, the long time number station in Edmonton up until the Spring 2012 ratings period.
Rawlco also operates two Adult Hits stations, CHUP in Calgary (branded as Up 97.7 FM) and CIUP in Edmonton (branded as Up 99.3 FM).
The popularity of Now! Radio in Edmonton is evident — or perhaps the result of — the number of fans it has attracted on Facebook and the number of followers on Twitter as compared to its two sister stations in Edmonton and Calgary, CHED its top rival for first spot in radio stations rankings in Edmonton and, CKRY/Country 105 FM in Calgary the top ranking radio station in Calgary according to the Spring 2013 radio rankings as reported by www.bbm.com.
| Facebook fans
(as of July 10)
| Twitter followers
(as of July 10)
|CKNO | Now! Radio 102.3 FM | Edmonton||72,770||10,377|
|CHUP | Up! 97.7 FM | Calgary||5,587||2,065|
|CIUP | Up! 99.2 FM | Edmonton||4,395||1,962|
|CHED | Edmonton||4,092||5,689|
|CKYR | Country 105 FM | Calgary||14,374||5,440|
Now! Radio On-Air Personalities:
Crash & Mars – Morning Show, Weekdays from 5:30am-10:00am
Adam McKale – Midday Show, Weekdays from 10:00am-3:00pm. Adam is also the host of the NOW! Takeover, a noon hour request show that plays a variety of songs not normally played during the day; some songs off of his own iPod.
Rachel Day – Afternoon Show, Weekdays from 3:00pm-7:00pm
Rob & Joelle – Evenings & Weekends, Monday-Tuesday 7:00pm-12:00am; Saturday-Sunday 8:00am-2:00pm
Fitzy – Evenings & Weekends, Wednesday-Friday 7:00pm-12:00am; Saturday-Sunday 2:00pm-10:00pm
Promotions director for both Now! Radio and Up 99.3 in Edmonton is Amanda Au.
CKNO also has the more impressive website at www.1023nowradio.com compared to its two Rawlco stations in Alberta. See Now! Radio’s Facebook page at www.facebook.com/NOWradio and their Twitter account at https://twitter.com/1023nowradio/.