Registration is now open for the Alberta Magazine Publishers Association’s upcoming events with Tom Gierasimczuk, director of audience development at Vancouver-based Canada Wide Media and editor-in-chief of BCBusiness magazine. Prior to that he was editorial director at Rogers Media-owned Marketing magazine in Toronto and at Calgary-based RedPoint Media Group, where he was named Editor of the Year in 2010 by the Alberta Magazine Publishers Association. He sits on the leadership board of the Canadian Marketing Association and consults for the U.S.-based Content Marketing Institute.
Give your audience and advertisors more (webinar)
Wednesday, February 6, 2013 (1:00 – 2:30 p.m. MST)
A monthly magazine is just not enough anymore. Your audience expects daily engagement with the topics important to them. But how is a small, independent magazine supposed to keep up? in this webinar Tom will offer a practical overview of how to do more with less to create a daily engagement loop with readers while increasing marketing partnerships for clients.
Location: online, from the comfort of your home or office. Details and a link will be emailed to registrants.
Cost: $25 AMPA members/students; $35 non-members
Register for the audience development webinar today!
Why the advertising industry wishes it was in the magazine business (Edmonton seminar)
Thursday, February 7, 2013 (10:00 – 11:30 a.m.)
After two years at the helm of Marketing magazine, Canada’s advertising and media source, Tom Gierasimczuk has profiled the business models of everyone from Michael Einser to the guys from Vice Media. His conclusion (and vital advice to magazine publishers): authentic communication is the gold standard in a world where ad agency “campaigns” often fail to connect with audiences, prompting marketers to search out editorial techniques to get the job done.
Tom will present his review of a fragmented marketing landscape that finally favours the publishers that get it with opportunities to offer not just “ad space,” but nimble marketing services that steal market share from agencies and build new client-direct relationships.
Location: Centennial Room, Stanley Milner Library (7 Sir Winston Churchill Square T5J 2V4), Edmonton
Cost: $15 AMPA members/students; $25 non-members
Register for the magazine marketing seminar in Edmonton today!
See more about the Alberta Magazine Publishers of Alberta.