Jennifer Cockrall KingJennifer Cockrall King has used her journalism work and a popular food blog ( to launch into a career as an author. Having a brand and an online presence played a major role in securing an agent and a book deal for her first book, Food and the City (Prometheus Books: NY, 2012). The book has received positive international attention, including the Dave Greber Book Award, and she has become a spokesperson for the urban agriculture movement on both sides of the border, thanks to a considerable amount of time Facebooking, tweeting and Linking In. In this presentation as part of LifFest: Edmonton’s NonFiction Literary Festival, Jennifer will talk about how to get comfortable with the use of social media, how to promote your work in the competitive landscape of publishing and publicity (and how not to) and the pros and cons of having a social media presence as an author.

Saturday, October 27, 2012 – 10:00
Strathcona County Council Chambers
Jennifer Cockrall-King
Purchase tickets at:  Tix on the Square
$10.00 or $5.00 for students and groups of 10 or more

About Jennifer Cockrall King

Jennifer Cockrall-King has pursued a love of literature and languages for much of her life. Before the third year of her BA in French, she took a year off to live and work in France, improving her command of the language, and returning to graduate with First Class Honors in 1994.  Her writing career began soon thereafter. She was working for a group of chefs, Culinary Team Alberta, and wrote several articles in Edmonton-based publications about her experiences. Those smaller writing jobs soon lead to more prestigious writing assignments in regional, national and international publications, such as Western Living magazine, Homemaker’s, Slow Food Canada, National Post, and the Chicago Sun-Times. By 2000, Jennifer felt that she could leave her “day job” and as a budding food writer, branded herself “” Jennifer is the chair of the LitFest: Edmonton’s NonFiction Literary Festival. You can read her blog at

See more about this and other Edmonton LitFest events.