The Jim Pattison Broadcast Group, Canada’s largest private western-based broadcaster, was awarded a licence from the Canadian Radio-television and Telecommunications Commission (CRTC) this past May to launch a new FM radio station serving the city of Calgary, Alberta. The station, to be broadcast at 95.3 FM will be known as The PEAK and will be a music intensive Adult Album Alternative (AAA) format targeting female listeners from 25 to 49 years of age. The station will have a primary focus on new and emerging artists and a secondary focus on alternative music from the last decade (2000-2010).
Local artists such as Cumako, Sydney York, The Dudes, Michael Bernard Fitzgerald, Braids and Zerbin will receive airplay, along with artists Said the Whale, Dan Mangan, Current Swell, Acres of Lions, Mother Mother, The Matinée, Hey Rosetta and Hey Ocean.
As part of their application, the Jim Pattison Broadcast Group has committed $8.75 million over 7 years to the promotion and development of Canadian Content (CCD), all of which will benefit emerging Canadian artists. Those initiatives include $4.9 million for the Alberta PEAK Performance Project supported by the Alberta Music Industry Association. The PEAK Performance Project will be dedicated to the discovery and growth of Emerging Canadian artists throughout the province of Alberta.
A launch date has not yet been announced but is expected within the next 24 months.