ATB Cares Alberta, powered by Calgary-based software provider, Benevity, is the first branded giving site from a financial institution in North America where people can easily give to their causes of choice and access real-time matching funds. Benevity won the Digital Alberta’s Best Digital Philanthropy Innovation award for its work on, a branded giving site launched by ATB Financial that enables people to easily make donations of any amount to any registered charity in Canada and to receive real-time matching funds for thousands of causes that align with the bank’s community investment goals.

ATB Financial is the first financial institution in North America to launch a website that enables people to give to any registered cause of their choice, obtain real-time electronic tax receipts, create and send charitable gift cards redeemable for a donation to any cause, and broadly encourages giving to thousands of causes the bank and its clients support through real-time corporate matching to any registered Alberta charity. is a great example of innovation in corporate giving programs by a bank inspired to engage its clients, employees and community in changing the world in more than a lip-service way. Benevity is thrilled to be honored at the Digital Alberta Awards and is proud to support ATB Financial in the continued evolution of their community investment initiatives,” said Bryan de Lottinville, CEO of Benevity. “ATBCares is a simple but powerful idea that democratizes corporate giving: instead of a conventional model of corporate giving that amounts to just ‘handing out fish’, ATB is using Benevity’s platform to help incent and create an army of people with a passion for fishing. makes giving to more than one charity easy. Choose the causes important to you and add them to your giving cart. ATB supports a number of great causes across Alberta that fit into three main categories.

Children & Youth

ATB supports neighbourhood efforts to enhance the lives of Alberta’s children and youth. Their portfolio of featured causes makes  it easy to support the Junior Achievement, 4H groups and youth shelters in Alberta. Donations will be shared equally among them and ATB will contribute up to $100,000 towards matching the total donations made to Alberta charities through this site.

Community and Social Development

ATB Financial supports projects that benefit the entire community. With this portfolio you can make a donation that will support all the Habitat for Humanity projects in Alberta. Or, if you prefer, you can choose to make a donation to the Habitat project closest to you just by selecting it from the list on the website. ATB will contribute up to $100,000 towards matching the total donations made to Alberta charities through this site.

Health & Wellness

Since 2000, ATB’s  Teddy for a Toonie campaign has raised more than $2.45 million for the Stollery Children’s Hospital in Edmonton and the Alberta Children’s Hospital in Calgary. ATB also supports STARS Air Ambulance services. This portfolio makes it easy to give to one or all three of these organizations. ATB will contribute up to $100,000 towards matching the total donations made to Alberta charities through this site. makes it easy to give. Your online donations are collected by ATB, then from ATB to the Canadian Online Giving Foundation – a registered charity connected to over 84,000 registered charities. The COGF distributes your donation to the causes you choose. When you donate through, every penny reaches the charity you choose to support. ATB will pay all administrative fees so that 100% of your donation reaches the cause of your choice

ATB will match 10% of all donations made to Alberta based charities up to a maximum of $1000 in matching per donation, with the exception of Religious Organizations (except where they represent nondenominational community and social support services).

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About Calgary-based

Benevity’s software helps companies build more engaging, strategic and choice-driven cause marketing, community investment, workplace giving and other Goodness Programs that deliver greater social and business ROI. The Benevity platform is a customizable giving engine companies can use to build user-empowered charitable giving, volunteering and matching programs into their businesses, using their own brands and systems. The Benevity platform also powers Benevity’s Software-as-a-Service (SaaS) products, including the award winning Spark! Workplace giving and volunteering solution  and the Givatron, the first charity-of-choice giving application for Android-based mobile devices. To find out more or request a demo, visit them online at