Edmonton’s CHBN, branded as The Bounce, is a contemporary hit radio station owned by Rogers. Sister stations in Edmonton include CHDI, branded as the Sonic, featuring a modern rock format, and CKER, branded as World FM, a multilingual station that complements OMNI, their multilingual television stations in Edmonton and Calgary. Calgary radio stations operated by Rogers include CFFR, an AM station broadcasting an all news format branded 660 News; CFAC, an AM station broadcasting sports branded as Sportsnet 960 or The Fan; CJAQ/96.9 FM, branded Jack FM with adult hit format and CHFM/99.3 FM branded Lite 95-9 with an adult contemporary format.
Every year in October, in an event called “Bras Across the Bridge”, for Breast Cancer Awareness Month, the Bounce collects bras from listeners. For each bra donated, CHBN donates $1 to the Canadian Breast Cancer Foundation. At the end of the month, they then tie all the bras together, to see how many times they can span the string of bras across the Edmonton High Level Bridge.
When CFMG-FM flipped from AC to contemporary hit radio as “Virgin Radio”, it marked the first three-station FM top 40 battle in Edmonton (the other competitor being CJNW-FM/Hot 107). Following suit of The Bounce, Virgin has a similar playlist and even uses the same station slogan as The Bounce. Since the launch of Virgin Radio, The Bounce has been playing fewer commercials, as seen with the introduction of Commercial Free Mondays, and playing more currents and higher-charting songs than its competition.
The Bounce airs numerous contests for concert tickets, trips, money, and other prizes. The most popular contest held by the Bounce is the semiannual “Beat the Bank”. In Beat the Bank, the on air DJ takes a caller after a cue to call. The caller then opens a series of “bank vaults”, each time with the option to leave with the money won, or risk it by opening the next vault, which may contain the bank alarm. Each time the contest has been played, the highest potential winning amount has been $50,000, until 2011, when it was raised to $100,000
Up until 2010, The Bounce held singing contests, named the “Bounce Showdown”, which were considered Canada’s most successful talent competition. The winner of the Bounce Showdown was signed to record two songs with a record label, and their songs played on the Bounce. The past winners included Kreesha Turner (2005) and Quanteisha Benjamin (2008) both who have gone on to sign with Universal and Warner Brothers respectively.
Russell James, who was program director of the Bounce from 2007 until he moved over to launch Hot 107 in October 2009, is now back with the Bounce as of early April. The award-winning announcer, music director and DJ takes over programming duties from Al Ford who had been progrmming both the Bounce and its sister station Sonic 102.9 FM. On Wednesday, April 25, Russell James reprised his popular 5pm Traffic Jam show, playing hot mixes from 5 to 6pm daily.
Rogers also operates sister station Sonic 102.9 / CHDI, a modern rock station. When asked the difference in programming the two sister stations, the program director of Sonic and the Bounce, up until Russell James’ return, Al Ford suggested that:
the stations could be differientiated by the core artists: for Bounce it would be Rihanna and for Sonic it would be The Foo Fighters.
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