Blog Your News Releases WorkshopLearn to publish a WordPress blog and write news releases (and other news items) and optimize them for search engines to attract the attention of reporters, browsers, bloggers and online journalists. Publishing a blog is no longer an option for successful organizations especially if they want to attract the attention of reporters, bloggers and online journalists. Done well, in a planned and organized way, a blog can result in thousands of dollars of free media publicity in addition to informing your volunteers, donors, sponsors and board members on a regular basis. While this workshop focuses primarily on how nonprofit organizations can use a blog to generate media attention, the principles can also be applied to any business or individual to promote a product, service or special event.

You’ll learn:

  • How to choose a blogging platform
  • Research and write news stories for your blog
  • Develop an editorial plan for your blog
  • Top ten easy steps to starting a blog
  • 14 attention-grabbing tactics for launching a new blog
  • The 5 pillars of blogging success
  • 3 simple steps for creating social media visibility
  • How to integrate social media into your blog
  • Monitoring your blog and others in your industry
  • How to keep readers coming back to your blog
  • 25 blog writing styles
  • 7 tips for better blog posts
  • How to marry your blog with your newsletter program
  • 7 essential design elements for a great blog
  • 24 ipressive blog plugins you should consider
  • 13 ideas to inspire your blog content
  • How to manage your time effectively so your blog is effective and not time-consuming
  • 6 ways to constantly produce quality blog content
  • 3 simple ways to repurpose your blog posts for more exposure
  • How to create compelling headlines for your blog posts
  • Research the best keywords for your business or nonprofit organization
  • The strategic way to use keywords in your blog posts
  • How to automate your social networking sites to get a flood of traffic
  • Two elements that absolutely must be on your blog
  • Two simple habits that will continually encourage traffic

Wednesday, November 30
10am to 4:00pm
200 Boudreau Road
St Albert
$275 until November 18, $295 thereafter

Early Bird Bonus:

Register for the workshop online by November 18, 2011 and $20 will be deducted from your invoice during the registration process AND we’ll give you a one hour online private tutorial on Blogging Your News Releases after the workshop (valued at $95). Get more training for less money, get a jump on things and maximize your learning experience!

Questions or prefer to register over the phone? Give us a call at (780) 695-5675.