“It’s taken five years to get to this hearing date for Leduc,” said Mark Tamagi, the Leduc businessman behind the push for approval of Leduc One fm radio for Blackgold Broadcasting. “When you apply for a radio station, it’s all got to be lock, stock and barrel.” Tamagi is no stranger to the application process. He spent the early part of his career in radio and has been consulting other stations more recently. He started the first application for a station in Leduc in 2006 and in July 2007 filed it. It was planned to be a classic hits station. “Format wasn’t the issue with that one, technical was. We were competing in Edmonton with 23 applicants,” he recalled. He explained when the Broadcast Act was first written in the 1950s every community of a certain size was given their own frequency. Since then, Leduc’s was taken by a broadcaster in Edmonton and never replaced. This meant Tamagi had to search for a new one. It turned out, the one he found in 2006 was competing with 23 other stations in Edmonton. As a result, the initial application was turned down.
After a denial, an applicant has to wait two years before applying again. And Tamagi is hoping preparation this time around will make the bid successful.
I’ve got it detailed exactly what the spoken word is, what kind of features we’ll be running, what we’ll be focusing on. And it’s ultra-Leduc” he said. “The reason I put this application forward is because there’s no local service that really focuses with local content in Leduc. The power of radio, what it offers, is immediacy. It’s a vital service for a city. Leduc doesn’t have that.
The new format will be hit country music, but Tamagi is more focused on local content because that is what will drive the station.
Inspired by the historic oil discovery in the area, Leduc One is aimed at offering a “voice for Leduc,” according to Tamagi. The plans submitted to the Canadian Radio-television and Telecommunications Commission (CRTC) and Industry Canada for content and frequency approval outlines music, spoken word, news and special features that the station will deliver. It will serve the entire county including Leduc, Beaumont, Millet, Thorsby, Devon, Calmar, Warburg and New Sarepta.
Tamagi also emphasized the service as a member of the emergency broadcast network which. For example, in the case of extreme weather or school closures, he said, residents in and around Leduc will know what is happening closer to their home. The application is in the open comment stage, which will last until Oct. 19.
Support or opposition can be made by anyone online through the CRTC website www.crtc.gc.ca, by searching for Leduc
One, or through the station’s website www.leducfm.com, where background information can also be found. A hearing will be held Nov. 21 in Quebec and a final decision is expected two to three months after the hearing. Should the decision come back positive, Tamagi said he hopes to have the station up and running by next spring or summer.
from Dave Lazzarino reporter for the Leduc Representative originally published on September 29, 2011