Walter Schwabe the producer of FusedLogic TV with a studio in Sherwood Park describes social tv like this: “If you still watch television like I do, you’ve most likely noticed lately that many of your favourite channels are integrating more Twitter and Facebook references in their bottom thirds. The “bottom-third” is that title that pops up at the bottom of the screen with the name of the person talking on camera at that moment for instance. What CNN is doing now is creating hashtags that correspond with the show that’s airing at that moment. #CNNdebate for example. The goal is to make a connection, a shared experience online around the show content.
CNN’s hope is that you’ll carry the “branded” hashtag and conversation on Twitter well beyond the show air date which often happens. Now those loyal viewers turn themselves into a tribe that turn out to watch more shows and discuss the topic of the moment. This becomes very interesting when you now want to further justify advertising costs, if you’re CNN, you’ve just drawn that engagement into the equation for advertisers.” That’s how Schwabe describes and has designed his social tv network. TV by the people for the people.
Wikipedia describes social television as “a general term for technology that supports communication and social interaction in either the context of watching television, or related to TV content. It also includes the study of television-related social behavior, devices and networks. Social television systems can for example integrate voice communication, text chat, presence and context awareness, TV recommendations, ratings, or video-conferencing with the TV content either directly on the screen or by using ancillary devices. Social television is very active area of research and development that is also generating new services as TV operators and content producers are looking for new sources of revenue. While a number of existing social television systems are still at a conceptual stage, or exist as lab prototypes, beta or pilot versions are available commercially.”
Social TV was named one of the 10 most important emerging technologies by the MIT Technology Review on Social TV in 2010. And in 2011, David Rowan, the Editor of Wired magazine named Social TV at number three of six in his peek into 2011 and what tech trends to expect to get traction. Ynon Kreiz, CEO of the Endemol Group told a packed crowd at the Digital Life Design conference in January 2011: “Everyone says that social television will be big. I think it’s not going to be big — it’s going to be huge”.
Fused Logic’s version of social tv is slightly modified and made more practical in Schwabe’s hands. If you want to produce a corporate video, book or movie trailer, or any other type of professionally shot and edited video to post to your website and upload to social media networks, he charges a per minute pricing ranging from $199 for one minute to $799 for fifteen.
We build live TV shows that are streamed across the Internet to a target audience. We’ve accumulated over 600 000 viewer minutes by helping Microsoft’s Gov. Camp, the City of Edmonton, the Alberta Centre for Child, Family and Community Research, and many others bring live streaming to their audiences. Think of it like a regular live TV show, except this one is yours to own and operate. There’s no limit to who you can reach, either. In fact, we’re able to target and analyze your audience so you know who’s watching your show. Further, we’re able to tell you how they found your show, how long they stayed, which episodes they watched, if they’re returning for more, and a myriad of other data points that will help us and you make your show a success.
And, in memory of his father who recently passed away, he is inviting submission to a contest in which four nonprofit organizations in Edmonton will be provided with a 15 minute video, public service announcement or news release at no cost as a public service. If you work or volunteer for a nonprofit charitable organization and are interested in submitting your project for consideration, call Walter at Fused Logic at 780-640-9339 or see the website at www.fusedlogic.com for submission information.