There’s $10,000 on the table for an Edmonton film-maker. During day six of the 2011 Edmonton International Film Festival, the Edmonton Arts Council (EAC) and the Edmonton Film Commission, announced the launch of The Edmonton Film Prize, an annual cash award, acknowledging the work of an Edmonton film-maker. “Awards for excellence are an important part of investment in arts and artists,” says John Mahon, Executive Director of EAC. “The Art of Living, Edmonton’s 10 year cultural plan for the City, identifies civic awards in the arts as a strategic move.” Criteria for the prize will be established in the coming weeks. A jury of film-peers will be formed to help set criteria and choose a winner, Mahon says. This is a city that embraces creative industries and appreciates what they contribute to our economy and quality of life,” says Edmonton Film Commissioner Brad Stromberg. “Edmonton has many outstanding film-makers. This prize reinforces that recognition and appreciation. The Edmonton Film Prize will be presented during next year’s Edmonton International Film Festival.