If you’re a creative writer with an eye to publication, you need a website. If you’re a business owner, with products and services to sell, you need a website. If you’re the communications department for your nonprofit organization, you need a website. But why? Where do you start? And more importantly how much time and money will it take to build or rebuild your own website? To be present on the web is to be archived on the web where your content is searchable, accessible, shareable and more durable than any article or ad in newspapers, magazines or on television or radio. If you, your company or your organization aren’t discovered online, you don’t exist. If you’re already online and your website hasn’t been updated in the last couple of years, it won’t be ranked highly by the search engines and you don’t exist. In the new rules of marketing and personal branding, if you don’t have your own website or blog, you don’t exist. Your website is your digital calling card and the single most important, easy to use and, if you use an open source content management system like Joomla! or WordPress, the least expensive marketing tool yet invented. And, unlike traditional marketing tools, what you put online, stays online. You’ll leave your own digital footprints on the web forevermore.
As someone who has spent the last five years coaching people on social media tactics, tools and technologies to communicate their ideas, promote their services, sell their books, and generate revenue for their organizations, I know the greatest obstacles they face in learning new tools is lack of time. Most of the more than 350 people I have coached are baby boomers, middle and upper management at nonprofit organizations, authors, artists, or small business owners. They are busy people with busy professional and personal lives. Many of them are caring for children and parents. And in terms of building a website, it’s the fear that a website or blog costs lots of money. The truth is, building a website does take some time. But once you’ve climbed the learning curve, it takes 1 to 2 hours a week. And, in terms of cost, you can build a beautiful professionally designed website for free (but for the cost of registering your domain name $12/year and web hosting $150/year).
My Response to the Challenge
One of the biggest challenges I have found in using web-based technologies to train participants about web technologies, is the disparity between the participants’ computer skills. I end up spending a disproportionate amount of time with the participants with the least amount of computer skills and thereby underserving those with the most most.
The other big challenge I’ve faced is to enable participants to learn and practice their skills on their own schedule, on their own computer, in the comfort of their own home or office — the most ideal learning environment — activities not possible in a one day training session.
I’ve thought about possible solutions to these two challenges for the five years that I’ve been giving media relations and social media training throughout Alberta. I think I have come up with a solution!
A Ten Hour Website Building Workshop Online
I now offer a web-based ten hour website building workshop that runs over a month and includes web-based training, independent practice and hands-on instruction customized for each participant and each participant’s skills, objectives and audiences. The hands-on training can take place on week days, evenings or weekends, whichever suits your schedule best.
The workshop offers 3 hours of web-based training, 4 hours of independent practice and 3 hours of online, hands-on, real time training with me, the instructor. Ideally, the independent practice and hands-on training sessions will run over two separate sessions over the period of a month so you”ll have time to absorb, process and practice.
Recommended Training Schedule
1.5 hours of web-based training
2 hours of independent practice
1.5 hours of hands-on, real time training with the instructor
1.5 more hours of web-based training
2 more hours of independent practice
1.5 more hours of hands-on, real time training with the instructor
At the end of the 10 hour training session, you’ll have planned, designed, built, learn to publish, update and maintain your own website. Guaranteed!
What You’ll Learn
- How to establish objectives for your new website
- How to develop a site plan and editorial lineup
- Best-practices when planning a new site
- How to define your audience and identify the tasks they hope to accomplish on your site
- How to streamline your website’s information architecture
- How to write customer-centric, benefit-driven content
- How to create compelling calls to action
- Which design elements matter and why
- How to look at your site’s design from a return-on-investment perspective
- How to get the most from your Web design and development partners
- Why online consumers are different from offline consumer
- How to shift from getting attention to giving attention on your website
- How to develop a task strategy, rather than a website or mobile strategy
- Why getting the words right is critical to your website success
- How search engines view your website
- Which overlooked site elements influence search
- How to prioritize your search optimization efforts
- Technical differences between a website’s “front-end” and “back-end”
- Technologies that you will encounter when looking to improve or expand your Web presence
- How to use your lack of knowledge to assess potential technical partners
- What website personas are and why they are important
- How to easily create your own personas
- How to apply personas to the website-planning process
- How to get informed and stay informed about Web-technology trends
- Seven ways to make your website content more shareable and engaging
- Best practices for connecting your social media outposts and your website
- Three different approaches to integration and how they tie to your business goals
- When to use your website as the primary location for social engagement and when to use your outposts
- How to find, assess and install shopping carts, registration forms and other free (or almost free) extensions
- How to significantly reduce shopping cart abandonment
- The secret to knowing what’s not working on your site
- Why it’s critical to select the right fonts, colors, and images for your audience
- How to get more conversions by providing less information
- What you can do to create a sense of trust, even if you are an unknown brand
- How to prepare for the launch
- How web analytics helps you understand site usage
- Types of data especially worth tracking
- How approaches to analytics will differ for B2B and B2C sites
- How to evaluate postlaunch success
You can book your training session any time you’re ready to spend 10 hours over a month to explore, learn and accomplish these things. I am now taking workshop bookings into August.
Web Based Training Materials
Your workshop fees include anytime anywhere online access to the web based training materials for 30 days from your date of registration.
The workshop fee of $350 includes access to the web-based training materials for a month and a wealth of resources materials that help you plan, write, create content, optimize, publish, and market and secure your own website forevermore for less than $200 a year thereafter.
Make Time & Save Money
Book your training by July 31, 2011 and you’ll have your website or blog built by the fall and save $50 to boot.
My Personal Guarantee
At the end of the 10 hour training session, you’ll have planned, designed, built, learn to publish, update and maintain your own website. If you still don’t know how by the end of the 10 hour session (over a 30 day period), I’ll gladly refund your money, no questions asked. And, if you’re not satisfied by the end of the first hands-on training session, you can ask for the refund of the fees for the second half of the training session, no questions asked. That’s how confident I am that you’ll not only be delighted with the new, interesting and essential communication skills you’ll learn during the workshop, you’ll rave about the workshop and recommend it to your friends and colleagues.
By the end of the training session, you will have significantly enhanced your website design, publishing & maintenance skills no matter what level you’re now at with your computer skills.
Still Wondering Why You Need Your Own Website?
What’s Next & Additional Costs?
As soon as your session is booked, I send you a questionnaire to complete so that you can describe your website project and help me determine which of the two award winning and world’s most most popular free and open source content management systems is best suited to your project, Joomla! or WordPress. I will send you a customized training plan based on your project description and website objectives. You’ll also get access to the web-based training materials as soon as your session is booked. Beyond the cost of the 10 hour training session, the cost of your website thereafter will run you less than $200 a year.
Questions? Ready to Book Your Own Session Now?
If you have any questions or want to book your own private training session to learn to build, publish and market your own website, give me a call at 780-695-5675. I’d be happy to answer any questions you might have about your website or blog project. If you want to check out my credentials please see my LinkedIn Profile. If you want to check out my references please see client testimonials.
Questions I’ve Been Asked About This Workshop Format
Q = If building a website or blog is so easy to do, why do I need your help?
A = You could build a website or a blog by yourself, if you already knew how. It’s learning the process in a systematic way — building block by building block — that takes the time. It took me years to learn to build a website (after 25 years of print publishing experience) and it took me months to learn to build a blog. Now, once I have the site plan completed on paper, I can build a simple website or a blog in a morning or afternoon. (By simple I mean using core Joomla! or WordPress files with no additional extensions.) That’s why I know I could teach the website or blog building process to other people in 10 hours.