On May 5, 2011, Astral Media will hold its annual Astral Media National Day of Caring for Kids. The event will be broadcast live throughout the day on more than 60 English-language stations across Canada. This national event is in support of about 20 major hospitals and healthcare facilities across the country. Last year, in twelve hours, the largest Radiothon event in North America raised over 7.1 million dollars.
This year again, all Astral radio stations have been very active on social networks and launched an online community that was quickly embraced by children’s hospital foundations, parents, young patients and listeners alike. Many touching and hope-filled stories, videos and passionate calls for listener generosity have been posted over the past few days by over 2,200 members of the Astral Radiothon Facebook group.