Webinar: On The House
Presenter: Michelle Clausius APR, Associate Director of Development and Communications, Covenant House Vancouver
Date: Monday, May 16, 2011 @ 2 p.m. ET
Cost: CPRS Member $65 + HST / Non-Member $85 + HST
Covenant House exists for those young people for whom there is often no one else – young people aged 16-24 who have either willingly fled physical, emotional and/or sexual abuse or those who have been forced from their homes. Covenant House Vancouver decided to expand its donor base through social media, centering on the launch of a new blog, “On The House”.
The benefits of launching a blog for Covenant House Vancouver were:
- It provided an effective platform for broadcasting and sharing more information about Covenant House’s programs
- It improved relationships and outreach with other bloggers to increase on-line media coverag
- It offered an opportunity to provide authentic youth involvement in communications
Tune in to see how a blog helped a charitable organization increase donations by 35 per cent!
This project won the Silver Award for Electronic and Social Media in the 2010 CPRS National Awards of Excellence