AMPIA new logoToday AMPIA announced a name change from Alberta Motion Pictures Industries Association to Alberta Media Production Industries Association. The name is part of rebranding AMPIA to reflect the growth of digital production in Alberta. At the same time, they announced their newly elected board of directors, a new executive director — Bill Evans, formerly of the Whistler Film Festival and the National Screen Institute — and that the 35th annual Rosie Awards will be held at the River Cree Resort in Edmonton on May 28 , 2011.